Rugs First

FOR MORE THAN 20 YEARS I HAVE BEEN CREATING
AND CURATING THE MOST QUALITY AND UNIQUE RUGS
IN THE WORLD FOR INTERNATIONAL CLIENTS.

“It always begins David Ashkenazi

with a rug”

“It always begins with a rug”David Ashkenazi

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Your Next Rug

Today, David is known for specializing in finding, designing, and curating the perfect rug for each space. He has over a decade of experience in the rug industry, having run two specialist stores and advised leading professionals regarding hundreds of design projects in Israel and around the globe.

20 Years of Rugs

Rug design specialist and entrepreneur David Ashkenazi has lived and breathed this historic craft for over a decade, working with everything from high-end hand-knotted fashion rugs to artistic avant-garde creations. He collaborates with top designers and architects to create and curate bespoke rugs for diverse projects worldwide.
For David, his passion began with a beautiful old Soumak rug he happened to see in his daily life. Nothing would ever be the same again. After spending years studying economics and working in the restaurant business, David finally found his calling in life. He was amazed by everything he discovered: the fascinating craftsmanship, the breadth of colors and patterns, and the incredible traditional techniques dating back millennia that are still being used today.
David does not believe in a “standard” rug more than a “standard” home, person, or family. Each rug dramatically affects the overall look and ambiance of the entire space, so a rug with the perfect size and style can enhance its other advantages.
This is why he champions bespoke, custom-made rugs that consider all relevant parameters – the materials, coloration, and, most importantly, the people who live there.
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Tailor

Today, David is known for specializing in finding, designing, and curating the perfect rug for each space.

Design

Today, David is known for specializing in finding, designing, and curating the perfect rug for each space.

Source

Today, David is known for specializing in finding, designing, and curating the perfect rug for each space.

Import

Today, David is known for specializing in finding, designing, and curating the perfect rug for each space.

Lets Talk

We would love to help you find the perfect rug for your perfect project: superior quality and beautiful designs that reflect the unique aesthetics of your chosen space.

Our team of experts is here to guide and advise on everything from size and style to materials and color palette.
The selection shown on this site is barely scratching the surface of everything we have to offer!

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    Collections

    • Minimalism
      Experience the beauty of less being more with the Minimalism Rug Collection. Each rug in this refined collection embodies luxury minimalism, casual tranquility and pure sophisticat
    • Not Square
      The Not Square Rugs will contribute dramatically to your desire to turn your space into a contemporary precise artistry look and feel.  <s